Corporate mediaspeak vs independent mediaspeak

Writes Arlana S: the chairman of Times Mirror Mark A. Willes was quoted as saying, “We’re trying to find a way to reach out to literally every segment we can in our markets. Anytime you can give either your readers or advertisers, or both, more alternatives, we think you can grow your business.’ This perfectly demonstrates the stark difference in how mainstream media looks at their readerships and what they are providing to society, in comparison to the indys. Corporate media conglomerates like Mr. Willes use words like product, business, and market, whereas the independents and alternatives are more inclined to use words like readership, community and support.